Marketing Strategies for the Gen Z Marketing Landscape: QR Codes
Key Insights on Gen Z’s Marketing Impact
Authenticity is Everything: Gen Z values authenticity and transparency from brands. They’re quick to spot inauthentic messages and prefer brands that are open about their values and practices. This generation expects businesses to support social causes, such as mental health, sustainability, and equality.
They’re Digital Natives: Raised on the internet, social media, and smartphones, Gen Z is deeply embedded in digital culture. They engage with content on their own terms, using platforms like TikTok and YouTube for entertainment, shopping, and information.
Influencers Over Celebrities: Instead of looking up to mainstream celebrities, Gen Z trusts influencers—especially those with smaller, niche followings. Influencer marketing works best when it feels genuine and when influencers already align with the products they promote.
Short-Form Video Reigns: Platforms like TikTok have changed the game for short-form video content. Gen Z is drawn to quick, engaging videos that capture their attention and creativity. For marketers, this is a prime opportunity to create content that feels interactive and entertaining.
What Gen Z Wants from Brands
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Mental Health Matters: Over half of Gen Z prioritize mental health when considering brands. They prefer companies that support well-being initiatives and help destigmatize mental health issues.
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Social Causes Over Profits: Sustainability, racial and gender equity are high on their list of brand values. They expect accountability and aren’t afraid to call out brands that fall short.
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Ethical and Inclusive Companies: Gen Z is drawn to brands that take a stand on social issues, such as LGBTQ+ rights, and those that operate ethically, focusing on fair labor practices and environmental sustainability.
Where Gen Z Spends Their Time
Social Media: A large portion of Gen Z spends their time on platforms like TikTok (64%), Instagram, and YouTube. These platforms are more than just entertainment; they are shopping hubs and spaces for self-expression.
Video Content: Gen Z loves video content, especially short-form videos. They’re also big on music streaming, with platforms like Spotify and YouTube leading the charge.
Marketing Strategies that Appeal to Gen Z
Use Influencers and Exclusive Content: Authenticity is key. Engage with micro-influencers who align with your brand’s values. Exclusive content, like behind-the-scenes footage or early access to products, also resonates strongly with Gen Z.
Interactive Experiences: QR codes are a great way to create interactive experiences, such as offering special deals, exclusive content, or surveys. This ties into their love for direct engagement and unique experiences.